Amazon Music Rap Rotation :60

'THE HOUSE THAT HIP-HOP BUILT'

I wrote and developed this OLV starring Vince Staples to reintroduce Amazon Music’s Rap Rotation, crafting a narrative that authentically connects with hip-hop audiences. From concept to production, the campaign reinforced Rap Rotation’s cultural relevance, blending sharp storytelling with Staples’ signature charisma.

CREDITS:

CD: Vinh Tran

ACD: Andrew Kondo Weigl (Copy)

ACD: Robin Morgan (AD)

Director: Kaito