Amazon Music Rap Rotation :60
'THE HOUSE THAT HIP-HOP BUILT'
I wrote and developed this OLV starring Vince Staples to reintroduce Amazon Music’s Rap Rotation, crafting a narrative that authentically connects with hip-hop audiences. From concept to production, the campaign reinforced Rap Rotation’s cultural relevance, blending sharp storytelling with Staples’ signature charisma.
CREDITS:
CD: Vinh Tran
ACD: Andrew Kondo Weigl (Copy)
ACD: Robin Morgan (AD)
Director: Kaito