Andrew Kondo Weigl

Creative Director x Copywriter x Ideation Machine

We created an immersive experience for Michelob Ultra Pure Gold, transforming parks and nature preserves into pop-up wellness spaces. Blending fitness and mindfulness, the activation engaged participants in a unique, nature-driven journey, reinforcing the brand’s connection to an active lifestyle.

CREDITS:

CD: Tom Slater

ACD: Andrew Kondo Weigl (Copy)

ACD: Robert Navarro (AD)

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