'Black & Positively Golden' McDonald's

As lead copywriter for the Black & Positively Golden campaign, I helped shape a targeted social platform, dedicated to celebrating Black excellence in education, empowerment, and entrepreneurship. Through dynamic print and high-volume social content, the campaign spotlighted cultural achievements and inspired community engagement.

CREDITS:

AD: Vinh Tran (Senior)

Copy: Andrew Kondo Weigl (Senior)